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Going global - Starpack packaging awards 2011

Packaging Professional magazine
17 Jul 2011
Starpack Champion 2010 - Event Can (Full Aperture SuperEnd®)

It’s that time of year again when, as The Packaging Professional goes to press, the Institute
is gearing up for Starpack judging. This year’s awards will build
on previous success and on an outstanding range of entries that
were judged earlier in the year for the Student and Schools’
Starpack Awards.

As always, the objectives of Starpack
are to promote best practice
in packaging design and technology,
recognising –

  • Innovation in design, construction,
    manufacturing and materials technology.
  • Good environmental credentials
    relating to material usage,
    manufacturing and the end of the
    packaging lifecycle, for example
    re-use, recycling or recovery.
  • The needs of the consumer for
    packaging that ensures products
    arrive in excellent condition with
    the minimum fuss and waste.

At the centre of the process is the panel of
judges. Selected because of their expertise
as packaging manufacturers, designers
or users, they assess entries on the basis
of broad, well-rounded knowledge of the
technical and design criteria that make
for good packaging, as well as a deep
understanding of the needs of users
and customers.

The 2011 Starpack judging panel includes –

  • Alec Alden, Fellow of the Packaging
    Society, AMTA Consultants.
  • Clare Bates, Packaging Print Manager,
    Morrison plc.
  • Rebecca Cocking, Recycling Manager,
    British Glass.
  • Antoinette Devine, Member of
    the Packaging Society and Global
    Packaging & Materials Consultant,
    SAB Miller.
  • Roy Dixon, Fellow of the
    Packaging Society and formerly
    Marks and Spencer.
  • Phil Garvey, Fellow of the Packaging
    Society, Thorntons plc.
  • Shaun Jones, Consultant, Brand
    Implementation Specialist, former
    Realisation Director, Blue Marlin.
  • Alan Moffat, Fellow of the Packaging
    Society and Packaging Development
    Manager, HJ Heinz.
  • Felicity Murray, Editor The Drinks
    Report and Packaging Group Editor,
    Progressive Media.
  • Ray Roberts, Consultant,
    Link R3 Ltd, formerly Global
    Director of Procurement.
  • Sam Sheppard Fidler, Pira International.
  • Emma Wise, Business Development
    Manager at Plastique Limited.

The thorough peer review process goes
far beyond superficial individual scoring.
At its centre is a careful assessment of
each pack, followed by a detailed debate
among the judges about the merits of each
entry. Unlike in some awards schemes,
if entries do not merit an award, none
is given.

Following the work of the judges, the
winners can collect their trophies at
the gala charity dinner in London on
22 September, which is co-organised with
the London and Southeast Packaging
Society. Sponsored by Marks and Spencer and CLIC Sargent, the children’s and
young people’s cancer charity will again
benefit from the proceeds of this year’s
event, and it is hoped to build on the
£30,000 raised in 2010.

Global recognition

A key feature of Starpack is that its
winners can go on to WorldStar, organised
by the World Packaging Organisation
(WPO). This is the most important
international packaging awards scheme,
where top packs from across the globe
compete for the coveted trophies in front
of an international panel of judges.
Starpack has been recognised by the WPO
as a qualifying competition through which
winners can progress to enter WorldStar,
and as such it is the only general
packaging awards scheme in the UK
to have received such an accolade.
This recognition is based on a thorough
scrutiny of the entry and judging process
to ensure it is fair, open and without
any possibility of conflicts of interest
influencing the outcome.

Many of last year’s WorldStar winners
were presented with their trophies at
Interpack in Dusseldorf, Germany, in
May. WorldStar received 278 entries from
recognised packaging awards in 30
countries from around the world.

The presentation event attracted
more than 400 people and the headline
sponsor was PackExpo Las Vegas (26-28
September 2010). Two Starpack winners
were particularly successful, picking
up other prestigious awards in addition
to a WorldStar trophy. Crown Bevcan
and DS Smith Speciality Packaging
were among the few entries nominated
for the Sustainability Awards and the
President’s Award. Crown Bevcan (for
the full aperture superend can – see main image above)
won silver in the Sustainability Award and
DS Smith won gold in the Sustainability
Awards (for their vitacress transit case –
see right) as well as being named
runners-up for the President’s Award. In
addition to this success, Blair Wightman,
winner of a Student Starpack Award, was
one of just three winners in the WorldStar
Student Design Competition for his
Japanese Food To Go pack.

Further information

For more information about the
Starpack Awards Evening, Starpack
2012 or the WorldStar Awards, visit