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IOM3 Marketing Essentials

Eight Week Marketing Training Programme

In a time of incredible and prolonged change, more and more businesses are having to rethink how they communicate with stakeholder groups.

Some businesses are pivoting successfully or continuing to supply essential products and services, others are planning for when businesses can reopen. But business is not going to return to usual, so it is the perfect time to review what you do, why you do it, who you do it for and how you demonstrate your expertise and get them interested.

In order to help our members do this as efficiently and effectively as possible, we’ve put together a very special eight week marketing training programme that has been specially built to ensure you get maximum results from new or re-focused marketing communications.

We ran eight webinars, one a week every Monday at 2pm GMT starting on Monday 4 May, 2020 which are now available for you to access on demand.

There are two ways for members to access the programme.

  • On an individual webinar by webinar basis
  • Buying a Course Pass to the entire eight weeks webinars                  

Who is the course aimed at?

This live webinar is aimed at commercial personnel in member organisations who are responsible for sales, marketing, customer relationships and external communications. All levels involved in these roles will benefit as the course focuses on positioning expertise to attract the right ideal customers.

What are the Course requirements?

 You will need to be operating in, or oversee colleagues in a, hands-on marketing role. As you can see from the detail below, the Marketing Essentials Programme covers a number of areas relevant to business marketing.

What is the Course Structure?  

Over eight weeks, we will be running a one-hour webinar, broadcast via Zoom every Monday at 2pm BST. The programme starts Monday 4 May and finishes Monday 22 June. Delegate questions can be posed through the chat function and a video of the webinar will be recorded for all delegates including any material referenced.

Delegates opting for the VIP Course Pass will be able to join a further one-hour Zoom session later in the week where there is more discussion and Q&A of the topics from that weeks’ webinar.

Each webinar will set a task or project and will have a checklist or template.

Delegates taking a Course Pass or VIP Course Pass will receive an IOM3 Marketing Essentials Certificate.

What does it cost?

Individual webinars including recording £30 + vat (member) / £40 + vat (non member) each

Course Pass including eight webinars and all recordings £180 + vat (member) / £240 + vat (non member) = 2 webinars free

Bespoke team options are available by contacting

What is the full programme?

Session One    

Session Two

Session Three

Session Four

Session Five

Session Six

Session Seven

Session Eight

For More detail on individual sessions Click Here

How do I register?

Simply click on the Webinar you wish to book.  If you wish to book the Full course you can do so on any individual session registration.

Or click here for the first session

If you have any questions or problems with your booking please contact